The image of a musical artist from each genre of music plays a big role in developing trends that are influenced through their art and talents. As we fans admire their displays of art, clothes, jewelry, hairstyles, haircuts, headgear, fashion, names and even their nail art, that image of which they are as an individual artistic talent showcasing to the world how different they are through their diverse images. This can play into branding and marketing, which can lead to income streams just because of their image and style. Companies want to market their products image to consumers of specific demographic fanbases that follow certain artist, especially in hip-hop music’s image. Hip-hop’s image is always trend setting, forward thinking and street inspired that spills over into mainstream. This heavy influential image of the hip-hop genre and industry takes part in fashion because of the way an artist wants to present themselves to their audience or their online presence. In the image and style of hip-hop and rap music’s artist, jewelry makes a statement about your image by displaying your status and investments of how far you’ll go to look good. When an artist makes a personal change in their appearance, for example the moment Rhianna changed her hairstyle and haircut to make a statement with red hair set a trend among black hair salons to copycat it because that image was hot at that time. When musical artist put together an image, it is good to consult a team of professionals to help you develop what your goal is and how you want to look and appear as a brand and an image. Make sure to include a plan and budget for boosting sales through your image and focus on selling your image as well as you music. This is a package deal and will help an emerging artist and/or established artist manage changes in their looks.
By Jacqueline Oliphant, MS in Entertainment Business